2025 Fox Talks: Social Media for Small Business

Description

Alayna Hansel, We Rose Marketing - Social Media Marketing Strategy for Business
“Social Media Marketing Strategy for Businesses” will focus on how to define your businesses social media marketing strategy, how to curate informative and engaging content, how to grow your business using social media marketing, and how to understand analytics and measure results.

Ashley Johannes, Ashley Kalbus Photography - Utilizing Instagram for Your Small Business
“Utilizing Instagram for your Small Business” will cover the basics of Instagram, as well as strategies to reach your ideal clients. She’ll discuss optimizing profiles, hashtags, posting strategies, and reels. Her goal is to help other small businesses feel comfortable with Instagram, and show them how to use the platform effectively.

Ashley is a professional photographer and creative entrepreneur with over 15 years in the visual arts industry.

With a background as a professional videographer and production crew manager in the sports world, Ashley brings a unique blend of creativity, strategy, and real-world experience to the table. She now runs a thriving full-time photography business from a small town in Wisconsin. She's mastered the art of wearing all the hats, from marketing strategist to operations manager.

Ashley is passionate about helping fellow small business owners feel confident using Instagram and building authentic brands online. Her goal is to make social media feel less overwhelming—and even a little bit fun!