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2025 AI Business Summit Sessions

A Beginner’s Guide to Generative AI in the Workplace

Breakout 1: 10:05 AM - 10:50 AM

Speakers
  • Amanda Van Den Elzen - Learning and Development Manager - Technical Skills
    Amanda Van Den Elzen is the Learning and Development Manager – Technical Skills at U.S. Venture, Inc., headquartered in Appleton, WI. In her role, Amanda prepares U.S. Venture’s workforce for the future by highlighting the possibilities and potential for emerging technologies. Amanda has led the organization's training on generative AI and Microsoft Power Platform tools, showcasing her commitment to Find a Better Way. Her unusual career path and unorthodox professional development journey gives her a unique opportunity to position learners for outside-of-the-box career development. Beyond her role at U.S. Venture, Amanda founded and operates Racer on Demand, a company that is dedicated to upskilling racers in motorsports marketing.
Summary
Dive into the practical applications of Generative AI, including how it can be leveraged to enhance work and drive innovation. Amanda will provide a high-level understanding of Generative AI, focusing on actionable use cases that attendees can implement in their own roles. The sessions includes examples using Microsoft's free Copilot tool, but what is learned here can also be utilized across other models like Chat GPT, Claude, etc. This high-level, beginner-friendly overview of Generative AI and its impact on the workplace offers actionable insights that attendees can implement at their own jobs.

Optimizing Your Marketing Funnel for Business Growth

Breakout 1: 10:05 AM - 10:50 AM

Speakers
  • Terra L. Fletcher - Fractional CMO & Marketing Strategist
    Terra L. Fletcher is a fractional CMO and marketing strategist known for helping businesses achieve sustainable growth. With 17 years of experience, she specializes in simplifying complex marketing strategies and empowering organizations to rebrand, scale, and thrive. Terra is the author of Flex Your Marketing and a dynamic speaker who has inspired audiences nationwide with her actionable insights and values-first approach.
Summary
Discover how Artificial Intelligence can transform your marketing funnel, streamlining processes and enhancing results at every stage. Explore practical AI applications for businesses of all sizes, using a proven framework to address each stage of the funnel—Awareness, Interest, Consideration, and Conversion. Learn how AI tools can: * Automate trend analysis and content creation to engage your audience effectively. * Personalize email campaigns and provide tailored customer recommendations. * Enhance decision-making with AI-driven analytics and predictive insights. * Optimize your calls-to-action with data-backed A/B testing for better conversions. Through actionable examples and real-world insights, this session will help you leverage AI to make smarter and faster decisions to grow your business.

Case Study: AI at Plexus

Breakout 1: 10:05 AM - 10:50 AM

Speakers
  • Ryan Veleke - VP IT Artificial Intelligence

Practical AI Applications to Save Time and Drive Growth

Breakout 2: 11:05 AM - 11:50 AM

Speakers
  • Mike O'Connor
Summary
Join Mike as he explores how small and mid-sized businesses can leverage AI tools like ChatGPT to streamline operations, improve customer engagement, and enhance decision-making. From real-world case studies to actionable prompts, attendees will leave equipped with strategies to incorporate AI into their daily workflows and grow their businesses effectively. Learn how AI can be applied practically in daily business operations, enhance productivity, and improve customer outcomes—all without needing advanced technical knowledge.

Everyday Innovations at U.S. Venture: Panel

Breakout 2: 11:05 AM - 11:50 AM

Speakers
  • Melissa Wege - Finance Operations Manager & Citizen Developer
    Melissa Wege is a Finance Operations Manager at U.S. Venture, Inc., headquartered in Appleton, WI. In her role, Melissa is a driving force behind optimizing financial processes, enhancing operational efficiency, and collaborating across the organization to streamline end-to-end processes. Melissa is also a Citizen Developer and is dedicated to "Finding a Better Way" by leveraging Microsoft Power Platform tools to implement innovative solutions that transcend finance and benefit the entire organization. She is passionate about mentoring and empowering others, whether it's guiding the next generation of finance and citizen development professionals or supporting her "Little" through her involvement with Big Brothers Big Sisters of East Central Wisconsin. Melissa values staying engaged with her community and is a recent graduate of the 2024-25 Leadership Fox Cities program through the Fox Cities Chamber of Commerce.
  • Amanda Van Den Elzen - Learning & Development Manager - Technical Skills
    Amanda Van Den Elzen is the Learning and Development Manager – Technical Skills at U.S. Venture, Inc., headquartered in Appleton, WI. In her role, Amanda prepares U.S. Venture’s workforce for the future by highlighting the possibilities and potential for emerging technologies. Amanda has led the organization's training on generative AI and Microsoft Power Platform tools, showcasing her commitment to Find a Better Way. Her unusual career path and unorthodox professional development journey gives her a unique opportunity to position learners for outside-of-the-box career development. Beyond her role at U.S. Venture, Amanda founded and operates Racer on Demand, a company that is dedicated to upskilling racers in motorsports marketing.
  • Davis Tuttle - Vice President, Data and Analytics
  • Rose Grunewald - Director, Finance Digital Transformation
    Rose Grunewald is a strategic leader in digital transformation and learning, known for turning bold ideas into impactful initiatives. She co-developed an innovative AI Escape Room experience to drive hands-on adoption and sponsored her organization’s first custom-built generative AI solution. As the creator of the “Finding a Better Way” learning series, she blends creativity, clarity, and execution to empower people and make emerging technologies approachable and actionable.
Summary
This engaging panel discussion will highlight the everyday uses and adoption of AI at U.S. Venture. Panelists will share diverse perspectives from various areas within the organization, including a Citizen Developer, a leader within their Learning & Development team, a leader from Data & Analytics, and a founding leader of U.S. Venture's 'Finding a Better Way' Innovation Learning Series. Discover how AI is driving innovation and transforming daily operations across different teams. Learn from real-world examples and success stories about how AI is being integrated into our workflows to enhance efficiency, foster creativity, and inspire change at all levels.

Future of Consumer Security: Fighting AI with AI

Breakout 2: 11:05 AM - 11:50 AM

Speakers
  • James Kilsdonk - CEO of Encompass Security
    James Kilsdonk is the Chief Executive Officer for Encompass Security in Neenah, WI, and is responsible for the oversight and management of the company. Along with managing the firm, James also likes to stay involved in the day-to-day operations. James is responsible for building the financial institution arm for Encompass, bringing 18 years of banking expertise to the firm. James works closely with our financial and business clients to provide support and solutions within this sector, understanding both banking and cybersecurity needs. James is a 2019 graduate of the Leadership Fox Cities program through the Fox Cities Chamber of Commerce and is a 2019 Fox Cities Future 15 winner.
  • Al Pascual - CEO & Founder of Scamnetic
    A recognized expert on cybercrime, Al Pascual is the CEO and Founder of Scamnetic. A successful technology entrepreneur and a former managing executive of Javelin Strategy & Research, Al has spent his career laser-focused on protecting consumers and organizations from financially motivated crimes. His past research on consumer identity theft has been cited by hundreds of media outlets and presented at conferences around the world. Al cut his teeth fighting fraudsters at HSBC, Goldman Sachs, and FIS, where during his time as an investigator, his work resulted in the arrest of more than four hundred suspects.
Summary
Criminals are far more adaptable than is typically assumed. The advent of powerful and accessible AI tools is a perfect example of this in action. Armed with the power to more effectively mislead victims and bypass controls, criminals utilizing AI-based technologies such as generative AI and deepfakes are overcoming past barriers to success. For consumers and the organizations that serve them, preventing AI-enabled identity fraud and scams has become more challenging than ever, as a result. And with the threat of regulations that place even more of the onus on service providers, the time to act is now.

Developing Use Cases to Navigate the AI Curve

Breakout 3: 12:25 PM - 1:30 PM

Speakers
  • Brian Leslie
Summary
In this session, you will learn how to embark on your AI journey and develop relevant use cases for consideration. Discover techniques to determine whether AI is suitable for enhancing productivity or driving innovative, game-changing solutions right here locally to the Fox Cities. Brian will showcase both simple and advanced uses of Artificial Intelligence in areas such as Generative AI, Large Language Models, and Machine Learning.

AI’s Impact on Social Media Marketing

Breakout 3: 12:25 PM - 1:30 PM

Speakers
  • Brad Cebulski

AI & the Law: Intellectual Property Ownership and Hiring Considerations: Panel

Breakout 3: 12:25 PM - 1:30 PM

Speakers
  • Tiffany Woelfel
  • Michael Bendel
  • Craig Kubiak
Summary
Artificial intelligence is transforming industries, raising critical legal questions in areas like intellectual property ownership and hiring practices. During this presentation Amundsen Davis attorneys will explore key issues, including patentability, copyright and trademark concerns AI generated content. They will also discuss the role of AI in recruitment and hiring decisions. Learn about emerging regulations, risks, and best practices to navigate artificial intelligence in creative and hiring processes.
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