Print, radio, TV, outdoor, digital… there are so many outlets where your business can advertise. But you only have so much budget, so how do you determine the best way to allocate your dollars to reach your target audience? This session can help! It starts with a presentation by A2Z The Agency on understanding the media options out there and creating a media plan. You’ll also learn how to develop an advertising strategy by looking at your target audience, demographics, and behaviors to help determine the best ways to reach customers through advertising.
PLUS spend time at our Media Fair! Meet all of the Fox Cities media in one spot, to have 1:1 conversations about your advertising needs, learn what they offer, and hear about the special discounts they offer Fox Cities Chamber members. You’ll also have the chance to win free advertising in our door prize drawings!
