J. J. Keller & Associates, Inc. has announced a breakthrough in flip placard design that is improving fuel fleet operations for a Midwestern fuel hauler. The newly redesigned placard triples product lifespan for the fuel hauler's specific use, reduces maintenance costs and enhances compliance confidence, demonstrating the power of customer-driven innovation at J. J. Keller.
The Midwestern fuel hauler faced a persistent issue: flip placards, which are critical for identifying hazardous materials, were wearing out due to transit vibration and handling by drivers wearing fuel-tainted gloves. This led to frequent replacements, increased costs and potential compliance risks.
J. J. Keller engaged directly with the fuel hauler through onsite visits, driver interviews and real-world prototype testing. The result: a new 5-Legend Super Placard Set featuring two patent-pending innovations:
Overall, the new design has increased the flip placard lifespan by three times for the hauler's application, reduced maintenance and replacement costs, improved the driver experience and enhanced the hauler's compliance confidence.
“Our customer reported a dramatic reduction in flip placard replacement and cost, and their drivers spend less downtime dealing with damaged placards,” said Joel Clark, J. J. Keller director of product management. “This success story highlights J. J. Keller’s commitment to solving real-world problems through innovation, collaboration and customer focus. The redesigned flip placard is not just a product. It’s a symbol of what’s possible when we listen, learn and lead with purpose.”
For more information about the new 5-Legend Super Placard Set, visit JJKeller.com/innovation or call 800-327-6868.
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About J. J. Keller & Associates, Inc.
Since we began as a family-owned company in 1953, our purpose at J. J. Keller & Associates, Inc. has been to protect people and the businesses they run. Today, serving 500,000+ companies across North America, our associates are proud to make a larger impact than ever. Organizations of all sizes rely on our expert insights to help create safe work environments and simplify complex government regulations. They trust in our comprehensive portfolio of solutions – including ELogs, dash cams and mobile technology; driver training via online courses, streaming video or DVD; cloud-based management tools; managed services; consulting services; online and print publications; forms, PPE and safety supplies.
Transportation professionals rely on J. J. Keller’s experts, products and services to reduce risk, improve regulatory compliance, manage performance, and boost operational efficiency. Learn more at jjkeller.com, and follow us on LinkedIn, X, Facebook, and Instagram.