Red Wing Shoes of Green Bay and Appleton are celebrating a grand reopening, highlighting an updated store experience, new ownership and continued commitment to serving hardworking people across Northeast Wisconsin. The stores will hold grand reopening celebrations with prizes, refreshments and discounts from April 15th – 25th, 2026, with ribbon cutting ceremonies on Tuesday, April 21st.
The stores, which specialize in premium work boots and safety footwear for both men and women, are locally owned and operated by Rebecca & Lyman Jacobs, making them a women-owned small business rooted in the community.
Rebecca has 22+ years of work experience in the footwear industry, all right here in Northeast Wisconsin, and has long dreamed of owning her own stores and giving back to the hard-working men and women of our area. Rebecca’s husband, Lyman, works as a full-time registered hospice nurse and also works at the stores part-time to support the business. Both come from blue collar families and grew up in the area, making owning and operating Red Wing stores a natural fit.
Together, their entire team brings several decades of combined experience helping customers find the right footwear for long days on the job. The stores focus on expert fitting and building strong relationships with workers and local companies.
In addition to individual customers, the stores work closely with businesses through safety footwear programs that help companies equip their employees with high-quality work boots.
They also pride themselves in giving back to the community by supporting local trades students through the Pat Sahli Trades Scholarship program, which is awarded each semester to students in the trade’s programs at both NWTC and FVTC. Awarding (8) $500 scholarships annually.
Everyone is invited to stop in and experience the updated stores, meet the staff and join in the grand reopening celebrations!
Red Wing Shoes – Green Bay: 2512 Steffens Ct., Green Bay, WI 54311; ribbon cutting 4/21 @9am
Red Wing Shoes – Appleton: 4390 W Greenville Drive, Appleton, WI 54913; ribbon cutting 4/21 @1pm