The University of Wisconsin–Oshkosh is expanding its graduate business offerings with the addition of a new STEM-designated Master of Business Administration (MBA) in Business Analytics, a program designed to prepare professionals to lead in an increasingly data-driven economy.
The Universities of Wisconsin Board of Regents recently authorized the new degree program, which is scheduled to launch in Fall 2026.
Developed in response to growing employer demand, the MBA in Business Analytics combines advanced analytical and technical skills with a strong foundation in business strategy, helping students transform complex data into actionable insights that drive organizational decision-making.
“UW–Oshkosh’s STEM-designated MBA in Business Analytics reflects our commitment to innovation, workforce readiness and regional economic growth,” said Manohar Singh, Chancellor of the University of Wisconsin–Oshkosh. “This program responds directly to the rising demand for advanced analytical and technology-driven business skills, while creating new opportunities for students to secure meaningful careers in a rapidly changing economy. It also demonstrates the agility of our faculty and staff in bringing forward programs that meet student needs, support employer demand and strengthen graduate enrollment in high-growth STEM fields.”
Students will engage in hands-on, team-based projects using real-world data, developing solutions to business challenges and presenting their findings in professional settings. The program's flexible format, combining in-person and online coursework, is designed to serve both working professionals and full-time graduate students.
Graduates will be prepared for careers such as business analyst, financial analyst, marketing analytics specialist, business intelligence analyst and other data-informed leadership roles. Demand for these skills continues to grow across Wisconsin and the nation, particularly in manufacturing, healthcare, insurance, logistics and financial services.
“This new degree is yet another example of our UWO faculty and staff innovating to meet the needs of our students and the region we serve,” said Edwin Martini, Provost and Vice Chancellor for Academic Affairs. “Students completing this program will be able to better integrate business strategy with data-informed decision-making, helping provide the business leadership that Northeast Wisconsin needs and deserves.”
As a STEM-designated program, the MBA in Business Analytics may provide eligible international students with access to an extended Optional Practical Training (OPT) period, further enhancing career opportunities following graduation.
The new degree reflects UW–Oshkosh’s continued commitment to aligning academic programs with workforce needs, strengthening the regional talent pipeline and supporting economic development throughout Northeast Wisconsin and beyond.
