Valley Transit, the public transportation service in the Fox Cities, will be officially launching its new payment system on August 1, 2025. WisGo, powered by Umo, allows riders to pay their fares using either a mobile app or a reloadable card. Additionally, Valley Transit is introducing fare capping, ensuring riders don’t pay more than a daily or monthly limit while using WisGo.
With WisGo, riders will have multiple ways to take advantage of fare capping and streamline their payments: the Umo Mobility app or a reloadable WisGo card, both of which can be loaded with money using credit and debit cards, Apple Pay and Google Pay. Riders can simply scan their mobile app or tap their WisGo card when boarding and the bus fare will be automatically deducted. Cash is still accepted across all routes, but riders will not receive the benefits of fare capping.
“We’re excited to introduce WisGo to our community,” said Ron McDonald, general manager of Valley Transit. “By offering more convenient payment options and fare capping, we’re making transit more accessible, affordable and rider-friendly.”
The WisGo system keeps track of each trip a rider makes and ensures that once the daily or monthly fare cap is reached, all additional rides and transfers for the rest of that day or month are free. After hitting the cap, no further charges are applied.
“Fare capping will be instrumental for our riders,” said McDonald. “For regular fare riders, the fare cap is just $4 per day — the cost of two rides. Monthly, the cap is $60. The more people ride, the more they can save.”
For more information, visit myvalleytransit.com/fare-information/.
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ABOUT VALLEY TRANSIT
Valley Transit provides safe and reliable transportation to the many communities that make up the Fox Cities including Appleton, Buchanan, Grand Chute, Kaukauna, Kimberly, Little Chute, City of Menasha, Neenah and Fox Crossing. Valley Transit offers an assortment of services to riders in addition to its fixed routes. With 18 bus routes spanning 117 square miles, Valley Transit also offers options for paratransit and demand response services. To learn more about Valley Transit, its discount rates for seniors and students and the services they provide, visit myvalleytransit.com.
