Following a historic year celebrating a century of service to Northeast Wisconsin, WHBY (1150 AM / 103.5 & 106.3 FM) is proud to announce the official launch of its new brand identity and logo. The update marks a pivotal evolution for the station as it enters its second century of broadcasting.
The rebranding effort comes on the heels of WHBY’s year-long 100th-anniversary celebration, which concluded last week. While the festivities honored the station’s deep roots and legacy since 1925, the new visual identity is designed to carry that legacy into a multi-platform future. The new look is encapsulated by the station’s rebrand slogan: Brand New Look. Same Trusted Voice.
The updated logo features a clean, contemporary aesthetic that improves readability across digital platforms, mobile apps, and social media, while maintaining the professional authority listeners have relied on for decades.
"We spent the last year looking back at a century of service to the Fox Valley, but today, we turn our gaze forward,” said B.J. DeGroot, Market Manager for Woodward Community Media. “After retiring our special 100-year commemorative look, we didn't want to just go back to 'business as usual.' We’re kicking off our second century with a fresh new look that reflects the evolution of WHBY and our unwavering commitment to the next generation of listeners."
While the visuals have been modernized, the station’s core mission remains unchanged. WHBY continues to be the premier source for local news, insightful talk, and community-focused dialogue.
“We are excited to usher in a new era of WHBY. Our rebrand represents a new chapter of WHBY and reflects who we are today and where we are heading next,” added Alex Thomas, WHBY Brand Manager. “This transformation goes beyond a new logo. It represents our vision of strengthening community awareness, enhancing the way we deliver news and conversation in the Fox Cities and beyond. While our look may be changing, our core values remain the same. Being trusted, local, and community driven remains a pillar of WHBY"
The new branding will be rolled out immediately across all station assets, including the WHBY website, social media channels, and community event presence.
WHBY is Northeast Wisconsin’s "News/Talk" leader, broadcasting a mix of local news, sports, and engaging talk programming. Since 1925, WHBY has served as the community's primary source for information and conversation, staying true to its mission of being the voice of the Fox Valley.
About Woodward Community Media
Woodward Community Media (WCM), Northeast Wisconsin, is an employee-owned (ESOP) company that informs, entertains and connects our communities through audio, video, digital, print and event content for our audiences and customers. WCM operates six broadcast brands in the Oshkosh, Appleton, and Green Bay, Wisconsin markets, including 103.5|1150AM|106.3 WHBY, 105.7 WAPL, Razor 94.7|104.7, 92.9|95.9 KISS FM, 104.3 The Fuse and 99.1|1570AM| 95.3 The Score, in addition to the Insight business publication. Good People. Real Solutions. Shared Results..